Uber's PR catastrophe

It's all over the news, Uber, a popular 'taxi-cab-Sequa' app has created a complete hurricane of terribleness in the eyes of the public. They have collected our data without our consent, they have been banned in India, Spain, and Thailand, and they have handled very sensitive rape cases harshly and inadequately. On the other hand, Uber boasts of creating 20,000 jobs every month, stops impaired driving, and most of all gets you a ride in 10 minutes or less. Does Public Relations and advertising really make a difference with such a useful app? Users best quality is the convenience of selecting your ride and getting one immediately. Do users even care how a company handles themselves in the public eye when its 2 a.m and they just want to go home? Probably not. But with the safety issues that Uber is running into--specifically the rape cases, it is of upmost importance that Uber changes its actions. While the general public may use its app, they need to get their act together before they are banned altogether for such horrible conduct in these cases. The question still sits......how much does PR matter when the product is so useful?